You’re ready to start selling online – congrats!

You’re ready to start selling online – congrats!

You’ve done all of the hard work in creating your website and there’s just

one step left: choosing your payment processor.

There are many different ways to accept payment for your information

products, but one of the most important things to consider is that your

payment processor gives you the option to streamline the process –

from your customer ordering your product to gaining instant access to the

download page.

Customers don’t want to wait for access to what they’ve paid for,

especially when it comes to digital items.

And there’s another thing to keep in mind.  It’s often easier to guide your

visitors through the payment process when they are already familiar with

the processor you choose. Not only will this reassure them that their

payment details are secure, but when customers recognize your payment

processor and are familiar with the checkout process, there’ll be far less

abandoned carts, as they know exactly what they have to do to purchase

the product, and what to expect in terms of delivery.

You also want to consider fees, and how much you are charged for every

item sold.  Many of the established payment processors online will

charge you based on volume, while other payment processors (including

merchant accounts) charge you additional monthly account maintenance

fees, so you want to be very thorough when evaluating payment

the end of the month.

And finally, evaluate their dispute resolution process.

Find out how they handle refund requests or chargeback’s. Do you they

give you the opportunity to save a sale?  Are you charged a fee for

settled disputes? 

You need to know as much as you can about your payment processor,

so that you go into an agreement with your eyes wide open.

Let’s take a closer look at the most common methods of accepting

payment online!